My roommate spent three months following a 12-step skincare routine she copied from TikTok. She’d layer serums, toners, and masks twice a day, even skipping our weekly latte runs to afford new products. Last week, she ended up at the dermatologist with red, irritated patches all over her cheeks. Turns out, her skin couldn’t handle the overload. This expert warning about excessive skincare hits close to home. Social media and marketing frame those multi-step routines as non-negotiable, but logic tells you more doesn’t equal better. Sometimes simpler is safer.