Ever wondered how a wellness brand fares picking ambassadors on opposite sides of a political divide? Alo Yoga just did that—they announced Bella Hadid as a campaign face, while Israeli actress Gal Gadot revealed she’s their ambassador too. The two stand on opposing sides of the Israel-Gaza debate. Backlash hit fast: Jewish groups and anti-antisemitism activists called for a boycott over Hadid’s views, even bringing up past offensive messages sent to Israeli customers. Alo hasn’t highlighted Gadot’s role, so critics only target Hadid. Can the brand navigate this without losing parts of its community? Share your thoughts below!