Raise your hand if you’ve eyed Merit Beauty’s sleek shelves and wondered which products are worth it — same! This clean-girl favorite launched in the UK in early 2023, but was already big in the US for years prior. Loved by Hailey Bieber, SJP, Cameron Diaz, it’s minimal, skin-kind makeup/skincare/fragrance with plant-based squalane, vitamin B5, antioxidants (no irritants). I stumbled on it in LA 2021, grabbed the Beverly Hills Flush Balm Blush, and it’s my daily go-to. I’ve tested all ~20 products repeatedly, narrowing to top 9 must-haves — first up, the game-changing Uniform. Have you tried Merit? Which product’s on your wishlist?