·7/30/2026
from



As a Beauty Editor, I Cannot Believe I Have Been Hesitant to Try This Brand—It’s Now Become My Most Used
Be honest—have you ever written off a hyped beauty brand thinking it’s too good to be true? 🙋♀️ That’s exactly how I felt about Trinny London until I tested their bestsellers. As a seasoned beauty lover, I was skeptical, but now I’m fully converted—they blew the hype out of the water! The creamy Just Joyous Lipstick stays put for hours; the Plump Up Serum leaves skin dewy without stickiness; the BFF SPF 30 is lightweight with no white cast; the Take Back Time Eye Cream reduced my under-eye puffiness. Founded in 2017 by Trinny Woodall, it caters to all ages with a handy Match2Me shade tool. Have you tried it? Or a hyped brand you’re skeptical about?
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