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Sephora App in ChatGPT Brings a New Personalized Beauty Experience - Sephora Newsroom
On March 24, 2026, global prestige beauty retailer Sephora announced the launch of its integrated app within ChatGPT, introducing a new AI-enhanced personalized beauty shopping experience with a pilot program initially limited to the United States.
The integration allows ChatGPT users to access curated beauty advice and tailored product recommendations directly through the chat interface. Customers can also leverage their existing Sephora loyalty rewards and member benefits, including free shipping promotions and samples, with plans to roll out in-app payments and checkout functionality in future updates to streamline the end-to-end shopping process.
This milestone builds on Sephora’s long history of digital innovation, as the brand seeks to capitalize on the rising adoption of AI tools in daily life to redefine e-commerce for beauty enthusiasts. The company frames the ChatGPT integration as part of a broader industry shift toward intuitive, conversational customer experiences that meet users on their preferred platforms.
Sephora’s Global Chief Digital Officer Anca Marola stated that the brand is dedicated to providing top-tier beauty guidance whenever and wherever customers need it, expressing pride in launching the US pilot with ambitions for global expansion. Nadine Graham, Sephora North America’s e-commerce general manager, noted that beauty consumers are increasingly open to AI-powered support for discovering brands, trends, and routines, adding that the integration combines the retailer’s expertise with AI to create seamless, helpful experiences.
OpenAI’s Head of ChatGPT Nick Turley commented that ChatGPT is becoming a key starting point for product discovery and decision-making, and the partnership with Sephora explores how personalized beauty shopping can be enhanced within the chat environment. Users can initiate beauty-related prompts, such as requesting assistance finding a foundation for dry skin, to access the tailored recommendations and advice offered through the integrated app.
The integration allows ChatGPT users to access curated beauty advice and tailored product recommendations directly through the chat interface. Customers can also leverage their existing Sephora loyalty rewards and member benefits, including free shipping promotions and samples, with plans to roll out in-app payments and checkout functionality in future updates to streamline the end-to-end shopping process.
This milestone builds on Sephora’s long history of digital innovation, as the brand seeks to capitalize on the rising adoption of AI tools in daily life to redefine e-commerce for beauty enthusiasts. The company frames the ChatGPT integration as part of a broader industry shift toward intuitive, conversational customer experiences that meet users on their preferred platforms.
Sephora’s Global Chief Digital Officer Anca Marola stated that the brand is dedicated to providing top-tier beauty guidance whenever and wherever customers need it, expressing pride in launching the US pilot with ambitions for global expansion. Nadine Graham, Sephora North America’s e-commerce general manager, noted that beauty consumers are increasingly open to AI-powered support for discovering brands, trends, and routines, adding that the integration combines the retailer’s expertise with AI to create seamless, helpful experiences.
OpenAI’s Head of ChatGPT Nick Turley commented that ChatGPT is becoming a key starting point for product discovery and decision-making, and the partnership with Sephora explores how personalized beauty shopping can be enhanced within the chat environment. Users can initiate beauty-related prompts, such as requesting assistance finding a foundation for dry skin, to access the tailored recommendations and advice offered through the integrated app.